Judging by Hollywood (and “Jersey Shore”), many Americans covet nothing more than the perfect tan. Imagine a Facebook application that allowed these tanning enthusiasts to tint their pasty profile pictures with a faux bronze glow.

No big deal? Now imagine a similar app inviting Indian men to lighten their skin.

If you just uncomfortably shifted in your seat, took offense, or spat an expletive at your computer screen, you’re not alone.

Vaseline’s new skin-lightening app for Facebook users in India is causing a ton of controversy. Created to promote Vaseline Men UV Whitening Body Lotion, the company argues the app is a harmless exploration of their new product. Continue reading →