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Gallery of Winners: Fruit of the Loom Reminds Us that We’re Flawless.

Date: September 2, 2010 | Posted By:
Questions to Consider:   * Who are the women in this ad? * What is the message the commercial conveys? * How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?) * What emotion does the advertiser want you to feel? What We Think: This ad is really Continue reading


Gallery of Offenders: Forget the woman, get yourself a Bot!

Date: | Posted By:
Questions to Consider:   * Are women on their way to becoming perfectly constructed robots? * Why does Svedka use a female bot and not a male bot? * How does this ad represent women? * What would it mean to be bought (purchased)? * Who is the target audience of this ad? What We Continue reading


Gallery of Offenders: Marc Jacobs crosses the (age) line.

Date: | Posted By:
Questions to Consider: * How old does this girl look? * Why is she only wearing underwear and a bra? * Is this ad sexual? In what way is it sexual? * How does the advertiser (Marc Jacobs) want you to feel? * What is this ad selling? What We Think: This ad for Marc Continue reading


Gallery of Offenders: Not a person, just a butt.

Date: | Posted By:
Questions to Consider:   * Who is the target audience for this product? * What does this product do? Is it clear or unclear? * What role does the woman’s body have in this ad? * How many recent ads have you seen which display only pieces of a model? * Why is it so Continue reading


Gallery of Offenders: “A pageant girl is someone who gets on stage, smiles, and when they get off stage, they don’t [smile].” —Brooklyn, 10-year-old pageant contestant

Date: | Posted By:
Questions to Consider: * What are the criteria on which pageant participants are judged? * Do the girls seem to enjoy being in pageants? * What skills or lessons are the girls learning? * Why do you think Toddlers & Tiaras was renewed for a third season? What We Think: Who at TLC came up Continue reading


Gallery of Offenders: How much lower can Ludacris possibly go?

Date: | Posted By:
Questions to Consider: * Why would the girls in the video want to dance in order to make Ludacris appear? * Does Ludacris respect these girls who are “calling” him? * What product is this video selling? * What kind of behavior is this video promoting for women? * How does this video make you Continue reading


Gallery of Offenders: Victoria’s Secret: Passive Seduction.

Date: | Posted By:
Questions to Consider: * How is the woman in this image presented? * What body parts are most emphasized in this image? * What product is this image selling? * Who is the intended audience? What We Think: This image is problematic because the woman is posed provocatively, with the intention of being a passive Continue reading


Gallery of Offenders: An Appalling (lack of) Apparel

Date: | Posted By: Stacey
Questions to Consider:   * What product is this ad selling? * Why would American Apparel use a semi-nude model to sell clothes? * Who is this ad’s intended audience? What We Think: “Oh, hi! You caught me completely by surprise as I lay here topless, staring vacantly into the camera. But while we’re here, Continue reading


Gallery of Offenders: Jillian Michaels is hazardous to your health.

Date: | Posted By: Stacey
Questions to Consider: * How are overweight people portrayed in this video? * How does Jillian’s training style make you feel about exercise? * What message does this video send about sensible weight loss? * How does the video make you feel about your own exercise habits? * What might the show be selling to Continue reading


Gallery of Offenders: Diesel tells all to “Be Stupid.”

Date: | Posted By:
Questions to Consider: * What is this ad saying about women? About men? * What kind of action or attitude is this ad encouraging? * What product is this ad selling? What We Think: In this ad, Diesel is encouraging women to take actions that would gain them the title of “having the balls.” I Continue reading