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Are these the front or the back of her knees?

Forever 21: Let our knees be (knees)!

Date: April 5, 2012 | Posted By: Stacey
Discount fashion retailer Forever 21 is adding another item on the drop-down menu of “body parts to feel self-conscious about”: knee caps. The web site featuring their skirt-purchasing options has more than 100 items in which the models’ kneecaps are completely airbrushed out, or are cleverly obscured so only a hint of curvature is detectable. Continue reading

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Skinnygirl Cocktails: Because we all want to be a skinny girl

Date: March 15, 2012 | Posted By: Stacey
Skinnygirl cocktails sounds like a great idea at first (to some) but I’m not buying it (figuratively and literally). The existence of these low-cal beverages, always marketed toward women, contribute to the larger cultures of reinforcing gender binaries, body shaming, and the diet industry. This type of gendered marketing is frequently based on false stereotypes that Continue reading

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America: Once we start to sexualize our M&Ms, we know something’s wrong.

Date: March 13, 2012 | Posted By: Stacey
Most everyone loves M&Ms. They’re delicious, colorful, melt-in-your-mouth goodness… Right? That was my opinion, until I realized just how sexist the characterization of America’s favorite candy really is. Sexism comes in all shapes and sizes. It can be as prominent as the wage gap or as subtle as the words “manmade” or “mankind.” It’s important Continue reading

Exhibit A - full of the important-sounding "Glycantif"

Yves Saint Laurent sells hope in a jar with Forever Young Liberator

Date: February 16, 2012 | Posted By: Jennifer Berger
Women don’t really fall for the outrageous claims of beauty products… do they? You know that saying “There’s truth in humor”? Well, it’s never been more accurate than in the hilarious send-up that positions Adobe Photoshop’s technology as a fancy, Euro (“by Adobé”) beauty product. What’s so great about the spoof (as further detailed in this Continue reading


H&M heralds the dawn of the “virtual mannequin”

Date: December 20, 2011 | Posted By: Jennifer Berger
Between print media, TV ads, and virtual promotions, we media watchdogs have seen it all — rib cages, spines, cleavage, you name it. Though the women portrayed in most catalogs are typically white, unhealthily underweight, and sexualized, we could at least find solace in the fact that their bodies were their bodies — a.k.a, not Continue reading

Who wouldn’t want Barbie as their best friend?!

Barbie: The Young Girls’ Ultimate Role Model?

Date: November 23, 2011 | Posted By:
Especially in this day and age, every young girl should have a role model. They need someone to look up to — someone who will validate their dreams, inspire their hearts, and represent all the positive, healthy ideals life has to offer. My mother is my role model, and so when I saw this commercial Continue reading

American Apparel’s “plus-sized” model search is a total farce

Date: September 7, 2011 | Posted By:
I have never loved anything like I love ripping on American Apparel, and they make it so easy. Their latest? A “plus-sized” line that consists of a size 12/14—a straight size in most retailers—and which is available in a whopping 20 styles. How gracious of them! Given American Apparel’s previously stated stance on plus-sized clothing Continue reading

“Too pretty to do homework,” or, “why I still can’t divide fractions”

Date: September 2, 2011 | Posted By:
In the past two days, JC Penney has come under fire for selling a shirt in the girls’ section that said “I’m too pretty to do homework so my brother has to do it for me.” Change.org put up a petition demanding that JC Penney pull the shirt from its stock and apologize, and within Continue reading

American Apparel CEO’s endless douchebaggery gets him sued (again)

Date: April 29, 2011 | Posted By: Stacey
For those of you gleefully following the downfall of Dov Charney, add another lawsuitto his troubles. Your stretch floral lace unitards can’t save you now, Charney (yes, these are actual items for sale on the American Apparel web site. Are you surprised?). Irene Morales, Alyssa Ferguson, and Tessa Lubans-Dehaven are suing the American Apparel CEO, Continue reading

Abercrombie & Fitch sells padded push-up bras to seven-year-olds for no good reason

Date: March 30, 2011 | Posted By: Stacey
Perplexed about what to get the seven-year-old in your life who has it all? Why, a heavily padded push-up bikini bra, natch! Normally, “padded push-up bra” and “seven-year-old” only converge in the same sentence if accompanied by “Child Protective Services” or “Toddler and Tiaras.” But Abercrombie & Fitch, purveyor of all things preppy and pricey, Continue reading