aboutface-mobile-menu-hide_03
aboutface-mobile-menu-show_03
facebook twitter youtube tumblr share this

Retail

Cookies for Girls and Boys Featured

Girls suck at math and boys shouldn’t wear princess crowns

Date: March 17, 2013 | Posted By: Stacey
Gendered advertising sucks. Seriously. Just last weekend, I was in the grocery store with my partner when we stumbled upon some energy drinks marketed specifically toward women, called Her, which were so uniquely (sarcasm) colored bright pink. Because apparently, all other energy drinks weren’t “feminine” enough, we needed one just for women. Just like we need Continue reading


Target Everyday Collection Featured

Target’s “Everyday Collection”: sexualizing saltines and soup

Date: February 25, 2013 | Posted By: Heather
A few months ago, in my Sunday newspaper, a Target flyer arrived featuring a brunette beauty fixed with a seductive stare, cocking her head back against a box of saltines, while gripping a Campbell’s microwave soup bowl in her other hand. Unneeded sexualization anyone? I immediately removed the page from the pile of sales ads, Continue reading


Reel Girl Female Superheroes Featured

Kids want to see heroic female protagonists

Date: February 19, 2013 | Posted By: Stacey
This article was originally published by Margot Magowan on her blog, Reel Girl. Yesterday, I posted about A Mighty Girl’s news that kids’ underwear with female superheroes on it sold out. I also posted about a dad shopping with his 5-year-old daughter who complained about the lack of cool female characters on clothing. He bought his daughter boys’ Continue reading


Ford Model Featured

Ford finds a way to deal with real woman “flaws”

Date: January 7, 2013 | Posted By: Larkin
Does it matter if a sexualized model being used to sell a product is actually real or not? That is, if she’s in fact a living, breathing human being? As someone who keeps an eye on how women are portrayed in advertisements, I don’t know how I missed the fact that Sports Illustrated and their Continue reading


Pink Loves Consent Featured

Feminist group pranks Victoria’s Secret, everyone likes the improvement

Date: December 20, 2012 | Posted By: Magdalena
What if Victoria’s Secret used their caché in a certain demographic to promote the importance of consent? It seemed to be reality this month with the web site Pink Loves Consent, set up by the Baltimore feminist group FORCE: Upsetting Rape Culture. FORCE used the Victoria’s Secret logo and their trademark PINK line to showcase Continue reading


Plus-size Bloggers Featured

You go girls! Plus-size bloggers tackle fashion one step at a time

Date: December 3, 2012 | Posted By: About-Face Intern
What we wear as people allows us to express to the world around us who we are as individuals. This should be something so easy to do, right? WRONG! For so many curvy and plus-size girls and women, this has become a battle that leaves many wounded and feeling defeated. For this reason, the valiant Continue reading


Honda She's Featured

Pink my ride: The Honda Fit She’s

Date: | Posted By: Heather
Listen up ladies: Your feminine ride has arrived! Honda introduces the Honda Fit “She’s” — a pinkalicious car made specifically for women. Clad in a bubble-gum-colored exterior, the “She’s” boasts pink interior stitching and matching chrome dashboard covers. Designers had the descriptor “Adult cute” in mind and have fittingly changed the apostrophe in “She’s” to Continue reading


Alpha Nail Featured

Alpha Nail, for a more masculine nail polish option

Date: November 19, 2012 | Posted By: Magdalena
Alpha Nail, a cosmetics company that claims it is for “Men and Fighters,” is filling the gap in the market for a male-oriented nail polish. What, you didn’t know the market needed male-oriented nail polish? Well, clearly you were mistaken, because men apparently have very specific nail polish needs that cannot be satisfied by mere normal lady polish. Continue reading


Rent the Runway Featured

Rent the Runway: making fashion accessible without the stereotypes

Date: November 14, 2012 | Posted By: Hailey
Trying to find clothes that fit can be hard — especially when most e-commerce fashion sites use very particular body types to display their outfits. If you’re not tall and thin, browsing through page after page of garment-clad models offers you no indication of how the clothes will look on you once you buy them. Rent the Continue reading


The Riding Mower candle smells just like "freshly cut grass," otherwise known as "that smell you shower to get off you after mowing the lawn."

Candles: Now available for men

Date: June 12, 2012 | Posted By: Stacey
Are you a man? Do you love candles? Are you deeply and appropriately ashamed of your love of candles because everyone knows candles are feminine (and there is nothing worse than being feminine)? Well today is your lucky day! Yankee Candles has released a line of candles that’s masculine enough to fit any manly man’s Continue reading