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Retail

Clothing Sizes Featured

Narcissism in numbers: what our sizes say about us

Date: August 8, 2013 | Posted By: Sara O
I’ve felt that all-too-familiar terror of walking into a store and wondering what size I’m going to be this time around, or worse, if anything will fit at all. There’s a bit of buzz right now in the media around “vanity sizing” or “size inflation.” Vanity sizing refers to the trend of clothing measurements getting Continue reading


American Apparel featured

American Apparel: v-necks and sexual exploitation

Date: July 9, 2013 | Posted By: Ann
As the media coverage dies down regarding American Apparel’s knack for remarkably misogynistic and overtly sexual advertising (check out Nancy Upton’s hilarious/courageous spoof), and CEO Dov Charney’s nefarious past, the company reports an increase in net sales for the first quarter in 2013. This is a remarkable turnaround for the company who faced potential bankruptcy Continue reading


About-Face Operation Real Bodies Real Love action June 2013 Victoria's Secret San Francisco

Never Did I Think I Would Be Standing on the Street Half-Naked: A recap of About-Face’s most recent and gutsiest action yet

Date: June 18, 2013 | Posted By: Jennifer Berger
On Saturday, June 15th, 2013, I was with About-Face and supporters as we stood scantily clad in front of Victoria’s Secret on Powell in San Francisco for our latest action, called Operation Real Bodies Real Love. Wearing only our bras and underwear, we were making a statement about what real bodies look like (and how Continue reading


Jes Baker Featured

Why Jes Baker is totally a fat positive hero

Date: June 1, 2013 | Posted By: Blog Manager
Jes Baker is okay with being fat. Get over it. That’s just the message the 26-year-old Behavioral Health Professional recently sent to Abercrombie & Fitch CEO, Mike Jeffries (anyone else tired of hearing that guy’s name?). But she also sent that message to society itself. Jes has garnered millions of views on her blog, The Militant Continue reading


Merida Featured

Braving the princess cliché: Disney misses the mark with Merida’s makeover

Date: May 23, 2013 | Posted By: Sarah
Disney/Pixar’s 2012 animated film Brave was groundbreaking, not only for its exceptional graphics, but for its portrayal of an unconventional princess, the independent sharpshooter, Merida. Children and adults of all ages were delighted by Merida and the film has been a huge success—which is why many parents are outraged at Disney’s “makeover” of Merida for Continue reading


Cookies for Girls and Boys Featured

Girls suck at math and boys shouldn’t wear princess crowns

Date: March 17, 2013 | Posted By: Stacey
Gendered advertising sucks. Seriously. Just last weekend, I was in the grocery store with my partner when we stumbled upon some energy drinks marketed specifically toward women, called Her, which were so uniquely (sarcasm) colored bright pink. Because apparently, all other energy drinks weren’t “feminine” enough, we needed one just for women. Just like we need Continue reading


Target Everyday Collection Featured

Target’s “Everyday Collection”: sexualizing saltines and soup

Date: February 25, 2013 | Posted By: Heather
A few months ago, in my Sunday newspaper, a Target flyer arrived featuring a brunette beauty fixed with a seductive stare, cocking her head back against a box of saltines, while gripping a Campbell’s microwave soup bowl in her other hand. Unneeded sexualization anyone? I immediately removed the page from the pile of sales ads, Continue reading


Reel Girl Female Superheroes Featured

Kids want to see heroic female protagonists

Date: February 19, 2013 | Posted By: Stacey
This article was originally published by Margot Magowan on her blog, Reel Girl. Yesterday, I posted about A Mighty Girl’s news that kids’ underwear with female superheroes on it sold out. I also posted about a dad shopping with his 5-year-old daughter who complained about the lack of cool female characters on clothing. He bought his daughter boys’ Continue reading


Ford Model Featured

Ford finds a way to deal with real woman “flaws”

Date: January 7, 2013 | Posted By: Larkin
Does it matter if a sexualized model being used to sell a product is actually real or not? That is, if she’s in fact a living, breathing human being? As someone who keeps an eye on how women are portrayed in advertisements, I don’t know how I missed the fact that Sports Illustrated and their Continue reading


Pink Loves Consent Featured

Feminist group pranks Victoria’s Secret, everyone likes the improvement

Date: December 20, 2012 | Posted By: Magdalena
What if Victoria’s Secret used their caché in a certain demographic to promote the importance of consent? It seemed to be reality this month with the web site Pink Loves Consent, set up by the Baltimore feminist group FORCE: Upsetting Rape Culture. FORCE used the Victoria’s Secret logo and their trademark PINK line to showcase Continue reading