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Stereotypes in three dimensions

Date: March 13, 2014 | Posted By: Sasha
You may have already read about my outrage at “the pink aisle” – otherwise known as the preponderance of stereotype-based toys for girls – and I was recently disappointed to learn that LEGO has sunk to new lows in the ranks of the pink. In 2012, LEGO met with SPARK, an organization that works with girls and women Continue reading


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Powerful Pantene commercial sheds light on sexist labels

Date: January 27, 2014 | Posted By: Allie
“Don’t let labels hold you back.” This is the slogan of a new Pantene campaign that encourages women to disregard negative sexist stereotypes and live their lives with confidence — and, if you’d prefer, awesome hair. However, “Be Strong and Shine” is no longer just an ode to Pantene hair products. The message is powerfully Continue reading


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Down with the Victoria’s Secret “Fashion Show”

Date: December 10, 2013 | Posted By: Jennifer
At About-Face, we are boycotting the Victoria’s Secret Fashion Show, which airs tonight on CBS. We’re joining in with the awesome women at Beauty Redefined, who are starting the boycott. Here’s something I still find kind of embarrassing: Victoria’s Secret was a key ingredient in the damaging of my body image as a teenager. I Continue reading


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Smashing gender roles, one toy box at a time

Date: December 6, 2013 | Posted By: Sasha
When was the last time you were in a store that sells toys? You can always tell when you get to the “girls’ section,” because everything – everything – is pink, purple, frilly, and princessy. I don’t know about you, but I always found the narrowness of girls’ toys insulting. I’m not against playing princess Continue reading


GoldieBlox Featured

Biased blox: the real heroes of the gendered toy war

Date: November 29, 2013 | Posted By: Sara O
Recently, the internet has blown up in praise of GoldieBlox — a construction toy designed to improve spatial skills and encourage a different kind of play in girls. Why is such a toy necessary? According to the Kickstarter page that made the project possible, only 11% of engineers are women and according to a study Continue reading


Victoria's Secret Featured

The ugly truth about the Victoria’s Secret fashion show

Date: November 24, 2013 | Posted By: Audrey
Every year around this time, I’m deeply troubled by the annual Victoria’s Secret Fashion Show. Not because I don’t like a great-fitting and sexy bra as much as the next lady (I do! In fact, I purchase plenty of my unmentionables at VS), but because the entire event is such a blatant example of out-of-control Continue reading


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Look how sneaky Old Navy’s advertising can be

Date: October 29, 2013 | Posted By: Siri
I couldn’t believe what I saw on a bus ride the other day. From my seat, I noticed Old Navy’s storefront windows in downtown San Francisco covered with the big and screaming tagline ,“Here’s the SKINNY”, alongside a picture of a girl wearing the impossibly constricting “skinny” jeans. An online ad for the same pants looks Continue reading


Girls Will Be Featured

Pssst… your t-shirt is saying something

Date: October 24, 2013 | Posted By: Meg
Girls Will Be, a clothing brand founded and operated by Sharon Choksi from Austin, Texas, is very clear about what they are not, and that is, exclusively “girly.” Instead, the clothing line aims to let girls decide what they are: dog-lovers, bold and fearless, unafraid of bugs, and undaunted by robots. Free of the color Continue reading


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Wearing the same outfit every day for a year can be euphoric

Date: October 22, 2013 | Posted By: Tessa
Nadia Eghbal’s article, “Why I Wore The Same Outfit Every Day for a Year,” hits very close to home for me. Recently, I’ve been thinking a lot about clothes. Not in an “I-must-own-the-latest-fashions” sense, but in a “Do-my-clothes-really-embody-who-I-am?” sense. Firstly, I get frustrated with finding clothes to fit and flatter my body. On top of Continue reading


Karrie Brown Featured

Model with Down syndrome takes fashion world by storm

Date: October 17, 2013 | Posted By: Allie
Popular fashion retailer Wet Seal has a new model who is turning heads and making headlines. She describes her style as “biker chick,” prefers Justin Bieber music on the set of her photo shoots, and has gained the admiration of thousands of fans and counting. Her name is Karrie Brown, she’s a 17-year-old high school Continue reading