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Tabloids tell the truth in new media campaign

Date: March 13, 2014 | Posted By: Allie
“What if we cared about those living in poverty as much as we care about celebrities?”  This is a simple question asked by WoodGreen Community Services to raise awareness about the daily struggles of single mothers living in poverty. WoodGreen, a large social service agency in Toronto, works to help people find job training, affordable Continue reading

Stereotypes in three dimensions

Date: | Posted By: Sasha
You may have already read about my outrage at “the pink aisle” – otherwise known as the preponderance of stereotype-based toys for girls – and I was recently disappointed to learn that LEGO has sunk to new lows in the ranks of the pink. In 2012, LEGO met with SPARK, an organization that works with girls and women Continue reading


Mature models show the beauty of aging

Date: February 11, 2014 | Posted By: Allie
Word of the day: “Gerascophobia.” It is commonly defined as the abnormal and persistent fear of growing old or aging. Also known as modern American culture. It’s no secret that the media idolizes youth. As women age, Botox, plastic surgery, and a generous dose of Photoshop are purported as the recipe for immortality. If you’re Continue reading


Beauty doesn’t need to be bliss

Date: February 6, 2014 | Posted By: Sara O
Let’s stop redefining beauty and start redefining what matters. Celebrating “real beauty” once or twice a year with a size 10 cover model or a star without makeup in order to sell more magazines or make noise around an ad campaign has been a growing trend. Dove kicked it into overdrive with their Real Beauty Continue reading


Powerful Pantene commercial sheds light on sexist labels

Date: January 27, 2014 | Posted By: Allie
“Don’t let labels hold you back.” This is the slogan of a new Pantene campaign that encourages women to disregard negative sexist stereotypes and live their lives with confidence — and, if you’d prefer, awesome hair. However, “Be Strong and Shine” is no longer just an ode to Pantene hair products. The message is powerfully Continue reading


Did the Media Fail Women in 2013? Ask The Representation Project

Date: January 16, 2014 | Posted By: Tessa
The newest viral video making its way around my Facebook feed is, “How the Media Failed Women in 2013,” a sobering three-and-a-half-minute compilation of media moments that drive one point home: the representation of women in the media isn’t changing fast enough. “How the Media Failed Women in 2013” recaps the highlights and lowlights of Continue reading

Special K Featured

Special K misses the mark… again

Date: December 17, 2013 | Posted By: Gretchen
Recently Special K launched a new marketing campaign to “Shhhhut Down Fat Talk” that’s a “barrier to managing (women’s) weight”. While creating a discussion around stopping fat talk and using their access to a great number of people is a great idea, they totally missed the mark in the follow through. Their goal is still to sell us Continue reading


Down with the Victoria’s Secret “Fashion Show”

Date: December 10, 2013 | Posted By: Jennifer Berger
At About-Face, we are boycotting the Victoria’s Secret Fashion Show, which airs tonight on CBS. We’re joining in with the awesome women at Beauty Redefined, who are starting the boycott. Here’s something I still find kind of embarrassing: Victoria’s Secret was a key ingredient in the damaging of my body image as a teenager. I Continue reading

Girls-Toy-Aisle featured

Smashing gender roles, one toy box at a time

Date: December 6, 2013 | Posted By: Sasha
When was the last time you were in a store that sells toys? You can always tell when you get to the “girls’ section,” because everything – everything – is pink, purple, frilly, and princessy. I don’t know about you, but I always found the narrowness of girls’ toys insulting. I’m not against playing princess Continue reading

Geena Davis Featured

Why the Geena Davis Institute on Gender in the Media rules

Date: December 2, 2013 | Posted By: Allie
Academy Award-winning actress Geena Davis (of Thelma and Louise and Beetlejuice fame) founded the Geena Davis Institute on Gender in the Media to advocate for diverse portrayals and equal representation of female characters in the media. The Institute and its program, See Jane, promote gender equality in media representation through research, education, and advocacy. The Continue reading