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Stereotypes in three dimensions

Date: March 13, 2014 | Posted By: Sasha
You may have already read about my outrage at “the pink aisle” – otherwise known as the preponderance of stereotype-based toys for girls – and I was recently disappointed to learn that LEGO has sunk to new lows in the ranks of the pink. In 2012, LEGO met with SPARK, an organization that works with girls and women Continue reading


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Mature models show the beauty of aging

Date: February 11, 2014 | Posted By: Allie
Word of the day: “Gerascophobia.” It is commonly defined as the abnormal and persistent fear of growing old or aging. Also known as modern American culture. It’s no secret that the media idolizes youth. As women age, Botox, plastic surgery, and a generous dose of Photoshop are purported as the recipe for immortality. If you’re Continue reading


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Beauty doesn’t need to be bliss

Date: February 6, 2014 | Posted By: Sara O
Let’s stop redefining beauty and start redefining what matters. Celebrating “real beauty” once or twice a year with a size 10 cover model or a star without makeup in order to sell more magazines or make noise around an ad campaign has been a growing trend. Dove kicked it into overdrive with their Real Beauty Continue reading


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Powerful Pantene commercial sheds light on sexist labels

Date: January 27, 2014 | Posted By: Allie
“Don’t let labels hold you back.” This is the slogan of a new Pantene campaign that encourages women to disregard negative sexist stereotypes and live their lives with confidence — and, if you’d prefer, awesome hair. However, “Be Strong and Shine” is no longer just an ode to Pantene hair products. The message is powerfully Continue reading


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Did the Media Fail Women in 2013? Ask The Representation Project

Date: January 16, 2014 | Posted By: Tessa
The newest viral video making its way around my Facebook feed is, “How the Media Failed Women in 2013,” a sobering three-and-a-half-minute compilation of media moments that drive one point home: the representation of women in the media isn’t changing fast enough. “How the Media Failed Women in 2013” recaps the highlights and lowlights of Continue reading


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Special K misses the mark… again

Date: December 17, 2013 | Posted By: Gretchen
Recently Special K launched a new marketing campaign to “Shhhhut Down Fat Talk” that’s a “barrier to managing (women’s) weight”. While creating a discussion around stopping fat talk and using their access to a great number of people is a great idea, they totally missed the mark in the follow through. Their goal is still to sell us Continue reading


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Down with the Victoria’s Secret “Fashion Show”

Date: December 10, 2013 | Posted By: Jennifer
At About-Face, we are boycotting the Victoria’s Secret Fashion Show, which airs tonight on CBS. We’re joining in with the awesome women at Beauty Redefined, who are starting the boycott. Here’s something I still find kind of embarrassing: Victoria’s Secret was a key ingredient in the damaging of my body image as a teenager. I Continue reading


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Smashing gender roles, one toy box at a time

Date: December 6, 2013 | Posted By: Sasha
When was the last time you were in a store that sells toys? You can always tell when you get to the “girls’ section,” because everything – everything – is pink, purple, frilly, and princessy. I don’t know about you, but I always found the narrowness of girls’ toys insulting. I’m not against playing princess Continue reading


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Why the Geena Davis Institute on Gender in the Media rules

Date: December 2, 2013 | Posted By: Allie
Academy Award-winning actress Geena Davis (of Thelma and Louise and Beetlejuice fame) founded the Geena Davis Institute on Gender in the Media to advocate for diverse portrayals and equal representation of female characters in the media. The Institute and its program, See Jane, promote gender equality in media representation through research, education, and advocacy. The Continue reading


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Biased blox: the real heroes of the gendered toy war

Date: November 29, 2013 | Posted By: Sara O
Recently, the internet has blown up in praise of GoldieBlox — a construction toy designed to improve spatial skills and encourage a different kind of play in girls. Why is such a toy necessary? According to the Kickstarter page that made the project possible, only 11% of engineers are women and according to a study Continue reading