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ali mannequin blog

“How the hell would that fit me?” and other body thoughts from a retail stylist

Date: October 28, 2015 | Posted By: Ali Wire
Contrary to the belief of the fashion industry, the average American woman is not 5’11” with measurements that befit starving children. However, the mannequins used to display the clothes they are attempting to sell still have those proportions. I look up at them every day, styled so carefully and tastefully, extra-small shorts trying to grasp Continue reading

kiwi blog

The “Good Old Kiwi Bloke” — do you recognize him in your country?

Date: October 23, 2015 | Posted By: Liz
Here in New Zealand we are still *sigh* perpetuating the old, irritating double standard in advertising, and it’s tiring beyond belief. We continue to have a culture where we champion the “typical Kiwi Bloke”, who is “every man” and his mates, affectionately championed for his ordinariness and always welcomed into the brotherhood. Men in NZ Continue reading

Ellen promoting her new Gap Kids line.

Gender neutrality needs some skirts

Date: October 9, 2015 | Posted By: Sasha
Ellen Degeneres has a new line of girls’ clothes at Gap Kids, and it looks pretty great, but “gender neutral” it’s not. The Gap Kids website says that they are “dedicated to supporting girls just as they are, whether they skateboard or dance, wear dresses or jeans.” The clothes feature slogans like “Be your own Continue reading

sex sells 4 blog revised

Does sex really sell?

Date: September 23, 2015 | Posted By: Alessandra
Today, more than ever, sex is rampant in marketing, bolstered by the notion that “Sex Sells”, but a new study reveals that this may not in fact be the case. Since the beginning of modern advertising, sexual themes and imagery have been used to sell products. Some of the earliest sexual ads were created by tobacco companies in the late 1800s. Continue reading

Screenshot 2015-09-09 20.05.47

A sorority girl’s take on the Alpha Phi recruitment video

Date: September 10, 2015 | Posted By: Caitlin
If you follow women in the media— and, honestly, even if you don’t — you’ve probably seen the recruitment video members of Alpha Phi at the University of Alabama released in August 2015. The video, which quickly went viral and was taken down due to backlash, featured dozens of Barbie-esque women gallivanting through their campus, promising the viewers they, too, Continue reading

fitbit2 blog edited

Fitbits and weight-loss apps: Healthy or obsessive?

Date: August 19, 2015 | Posted By: Alessandra
In my day-to-day life, I’ve noticed a peculiar bracelet cropping up (the latest in a never-ending steam of weight-loss gadgets). This bracelet has the strange effect of making the wearer walk around a room in circles for minutes on end. “What is this sorcery?” You ask? It is known as a “fitness tracker”, sold by leading Continue reading

bride feet

You’re allowed to get married if you’re fat

Date: August 14, 2015 | Posted By: Sasha
Being in my late 20s, I’ve spent a lot of time in the last few years going to weddings, including the weddings of a lot of my closest friends. I’ve watched as they stressed out about their extended families and worried about what music to play; I’ve talked with them as they picked dresses and Continue reading


Anti-aging, anti-who?

Date: July 29, 2015 | Posted By: Liz
Why, in this day and age, are we bombarded on a daily basis with advertisements for anti-aging products aimed almost exclusively at women? We are constantly pressured to: Look young. “Wow! It’s great that you’re 47, but only because you look 25 and you’re a stunning, hot model.” Be obsessed with anti-aging. Oh, apparently having young-looking skin and a Continue reading

summer drinks

5 ways you can take a vacation from getting “vacation-ready”

Date: July 22, 2015 | Posted By: Carina
What have you done to get ready for your summer plans? Getting excited for my recent vacation to Lake Tahoe, I was using all of my spare time on Pinterest — of course. As usual, my “quick browsing” evolved into an hourlong surf session of anything having to do with summer. What started as innocent excitement turned into Continue reading

hot girls wanted documentary cover

Hot Girls Wanted!

Date: July 10, 2015 | Posted By: Kinga
Imagine this: You’re scrolling through your Instagram feed, looking at pictures of nana-icecream, puppies, and Taylor Swift’s most recent cute outfit when you’re hit with a naked breast attached to a famous model in a sexy pose on a sofa. This is what our world, our society, and our culture are like today. The overly sexualized Continue reading