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Like a girl

The renaissance of female empowerment comes from an unlikely source: advertisers

Date: July 11, 2014 | Posted By: Tessa
Feminine hygiene products have a history of questionable advertising. Lately, however, we’re starting to see some truly groundbreaking, entertaining, and original ads. The newest maxi pad video doing the viral rounds is this one from Always: Now, I’m not sure I would really consider this an ad for tampons or pads. In fact, they’re not Continue reading


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Training video shows simplicity of photoshopping bodies

Date: June 30, 2014 | Posted By: Tessa
Altering images via Photoshop has become so commonplace that the simple, all-encompassing term “Photoshopping” is now understood by just about everyone. But what exactly is Photoshopping, and how easy is it to do? This video, from the well-respected software training website lynda.com, shows exactly how to achieve a Photoshopped body in just a few clicks Continue reading


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Packed with sexist blunders, Snickers really objectifies

Date: April 10, 2014 | Posted By: Audrey
Did you know that more than 80% of women worldwide will face gender-based street harassment at some point in their lives?  They—or rather we—will be approached or accosted on the street, subjected to unwanted whistles, cat calls, sexual comments, and lewd gestures in which men “assert the right to intrude on women’s attention, defining her Continue reading


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Fictional food is more real than you think

Date: April 1, 2014 | Posted By: Elizabeth
What does Winnie the Pooh have in common with Lorelai and Rory Gilmore? They all love food. In fact, they don’t just love food—food is their ticket to winning the hearts of their audiences. From Popeye, to Garfield, to Kevin Malone from The Office, food is a means for fictional characters to express themselves and Continue reading


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Tabloids tell the truth in new media campaign

Date: March 13, 2014 | Posted By: Allie
“What if we cared about those living in poverty as much as we care about celebrities?”  This is a simple question asked by WoodGreen Community Services to raise awareness about the daily struggles of single mothers living in poverty. WoodGreen, a large social service agency in Toronto, works to help people find job training, affordable Continue reading


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Stereotypes in three dimensions

Date: | Posted By: Sasha
You may have already read about my outrage at “the pink aisle” – otherwise known as the preponderance of stereotype-based toys for girls – and I was recently disappointed to learn that LEGO has sunk to new lows in the ranks of the pink. In 2012, LEGO met with SPARK, an organization that works with girls and women Continue reading


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Mature models show the beauty of aging

Date: February 11, 2014 | Posted By: Allie
Word of the day: “Gerascophobia.” It is commonly defined as the abnormal and persistent fear of growing old or aging. Also known as modern American culture. It’s no secret that the media idolizes youth. As women age, Botox, plastic surgery, and a generous dose of Photoshop are purported as the recipe for immortality. If you’re Continue reading


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Beauty doesn’t need to be bliss

Date: February 6, 2014 | Posted By: Sara O
Let’s stop redefining beauty and start redefining what matters. Celebrating “real beauty” once or twice a year with a size 10 cover model or a star without makeup in order to sell more magazines or make noise around an ad campaign has been a growing trend. Dove kicked it into overdrive with their Real Beauty Continue reading


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Powerful Pantene commercial sheds light on sexist labels

Date: January 27, 2014 | Posted By: Allie
“Don’t let labels hold you back.” This is the slogan of a new Pantene campaign that encourages women to disregard negative sexist stereotypes and live their lives with confidence — and, if you’d prefer, awesome hair. However, “Be Strong and Shine” is no longer just an ode to Pantene hair products. The message is powerfully Continue reading


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Did the Media Fail Women in 2013? Ask The Representation Project

Date: January 16, 2014 | Posted By: Tessa
The newest viral video making its way around my Facebook feed is, “How the Media Failed Women in 2013,” a sobering three-and-a-half-minute compilation of media moments that drive one point home: the representation of women in the media isn’t changing fast enough. “How the Media Failed Women in 2013” recaps the highlights and lowlights of Continue reading