View Reebok's problematic new commercials below

What’s the first thing a woman wants you to notice when you meet her? Is it her smile, her eyes, or perhaps her sparkling wit or charm? Not according to Reebok–at least judging from their latest ads.

It’s no coincidence that in most of these ads, the woman herself is never seen except in bits and pieces. After all, that’s apparently how Reebok sees women: as just boobs and legs, with no pesky identity to distract from the pretty picture. Continue reading →