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Proenza Schouler

Proenza Schouler and “Top Model” get waist-ed

Proenza Schouler's new ad campaign features a model who seems to have misplaced her waist.

Flat abs, lean legs, perky breasts: these fashion industry staples have been mandated so long, you can pretty much expect to find them on any straight-size model. But what’s the newest must-have on the runways? A teeny-tiny, impossibly thin waist.

Obviously, this trend isn’t a new one (ever heard of a corset?), but recent media hype has drawn a lot of attention to the trait.

If you own a TV and have ever found yourself “accidentally” surfing the CW network (Yeah, I DVR “Gossip Girl.” So?!), you’ve probably seen promo ads for the upcoming season of “America’s Next Top Model.”

While it’s never exactly been a stellar representation of realistic beauty (a handful of plus-size girls and a season’s worth of petite ones does not a diverse show make), “Top Model” may have finally gone too far.

In the video below, cycle 15 contestant Ann shows off her unbelievably itty-bitty waist (J. Alexander’s hands successfully touch when wrapped around it). It’s surprising Tyra Banks doesn’t have to wipe the drool off her chin, given the awe-struck expression on her face.

The commercial is only 21 seconds long, but it does a pretty efficient job of planting the seeds of some seriously distorted beauty ideals. Does 6’2″ Ann really have that miniature middle naturally? Maybe. But it’s still disconcerting to see that “regular-thin” is no longer the modeling world’s gold standard. The hosts’ mesmerized gazes pretty clearly convey that to get ahead, it helps to have almost unfeasible body parts. Great. Continue reading

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