All asses were not created equal. Really? Because it's hard to tell from this photo.

ASS.

Got your attention, didn’t I?

I’m guessing Levi’s was pretty proud of the final tagline for their new Curve ID jeans: “All asses were not created equal.” Nothing makes you do a double-take like the blatant use of “ass” in advertising, right?

But I digress. The real story behind the company’s latest ad campaign is what people are saying about its message.

The ad under fire portrays three slim, Caucasian models, apparently showcasing how well Levi’s new jeans complement their vastly varying “curves.” Uh, really? I know I’m woefully nearsighted, but this has got to be a mistake. Where exactly are the curves in this photo?

Plenty of bloggers have already torn apart the hypocritical campaign, which really, would have been a great idea, had Levi’s actually demonstrated the jeans’ worth on anyone above a sample size. Continue reading →