Source: E!, "Chelsea Lately," August 3, 2010

Questions to Consider:

* Who are the women in this ad?

* What is the message the commercial conveys?

* How would you feel if this commercial came on after a Victoria’s Secret commercial? (How about before?)

* What emotion does the advertiser want you to feel?

What We Think:

This ad is really funny, but with a purpose — I giggled at the faux beat poetry and mock spoken-word rhythm. But then it turns out the message is really quite lovely. Here are the lyrics:

For all the places I want to see

These legs are a vehicle

carrying me.

What more could I ask them to be?

They’re flawless.

(Flawless.)

Beauty magazines offer their tricks

Tell me…

I can’t imagine how your embrace

Would be any warmer on a 20-inch waist.

I’m flawless.

(Don’t ya know you’re flawless.)

‘Nuff said. (by Jennifer Berger)

Take Action! Contact:

John Holland, President and CEO

Fruit of the Loom

1 Fruit of the Loom Dr.

Bowling Green, KY 42103

Phone: 270-781-6400

Fruit of the Loom contact form: fruit.com/contact_us.shtml”http://www.fruit.com/contact_us.shtml