Abercrombie & Fitch's website peddled padded push-up bras to girls as young as seven.

Perplexed about what to get the seven-year-old in your life who has it all?

Why, a heavily padded push-up bikini bra, natch!

Normally, “padded push-up bra” and “seven-year-old” only converge in the same sentence if accompanied by “Child Protective Services” or “Toddler and Tiaras.”

But Abercrombie & Fitch, purveyor of all things preppy and pricey, has done the impossible and once again cross the line of bad taste (their infamous catalogues have widely been regarded as  “soft-core porn“).

The retailer recently unveiled a spring line of bikinis featuring “the push-up triangle” bra marketed to girls as young as seven.

If you listen closely, you can actually hear the sound of parents tearing their hair out. Continue reading →