A woman has a moral/ethical/weight dilemma in Yoplait's recently revoked ad.

“Ohhh. Cheesecake.”

So begins a gross and disturbing peek into the female psyche, as imagined by the people of Yoplait.

“Okay. What if I just had a small slice? I was good today, I deserve it! Or, I could have a medium slice and some celery sticks and they would cancel each other out, right? Or…okay, I could have one large slice, and jog in place as I eat it…”

Hardy har har, get it? Women are crazy! Crazy, calorie-counting, food fetishists, riddled with anxiety and guilt! It’s funny ’cause it’s true!

Yeah, no.

Not only does this ad shame women for being such silly gluttons (even the ad’s would-be chaste dieter exclaims, “Mmm, raspberry cheesecake. I’ve been thinking about this all day!”), but it stirs up a slew of eating disorder triggers. Continue reading →