I have never been a fan of the ridiculous Axe Vice Body Spray commercials, the ones where women uncontrollably become porn-star-esque when in the presence of a man wearing the Axe scent. You know, the ones where everything is wrapped up in the male ego. My issues with the campaign were only exacerbated when I saw the “Naughty to Nice Program” viral video on the Axe web site.

This “comical” take on the old television show Scared Straight is offensive to me on many different levels. Continue reading →