Feminist group pranks Victoria’s Secret, everyone likes the improvement

What if Victoria’s Secret used their caché in a certain demographic to promote the importance of consent? It seemed to be reality this month with the web site Pink Loves Consent, set up by the Baltimore feminist group FORCE: Upsetting Rape Culture. FORCE used the Victoria’s Secret logo and their trademark PINK line to showcase Continue reading

Ding! The Easy-Bake Oven is finally going to start catering to boys

13-year-old McKenna Pope of Garfield, NJ, wanted something different for her younger brother, Gavyn, who loves to cook. After finding him trying to bake tortillas by placing them on top of a light bulb, McKenna and her parents decided the best present for their budding Mario Batali would be an Easy-Bake Oven. Yet when they Continue reading

The Hawkeye Initiative exposes sexism in comic book art

  The Hawkeye Initiative is the new trendy way to fight back against comic-book sexism. It all started when Tumblr user Hoursago re-drew a Marvel comics cover with Black Widow and Hawkeye’s positions switched. In the original, Black Widow is upside-down, her body in a contorted position and her legs in a split, whereas Hawkeye Continue reading

Jada Pinkett Smith empowers Willow to whip her hair… or not

Earlier this year, Jada Pinkett Smith came under fire for allowing her 12-year-old daughter Willow to cut and color her hair. In response to this criticism, Smith recently wrote an open letter on her Facebook page, defending her decision. She said: The question why I would LET Willow cut her hair. First the LET must Continue reading

You go girls! Plus-size bloggers tackle fashion one step at a time

What we wear as people allows us to express to the world around us who we are as individuals. This should be something so easy to do, right? WRONG! For so many curvy and plus-size girls and women, this has become a battle that leaves many wounded and feeling defeated. For this reason, the valiant Continue reading

Pink my ride: The Honda Fit She’s

Listen up ladies: Your feminine ride has arrived! Honda introduces the Honda Fit “She’s” — a pinkalicious car made specifically for women. Clad in a bubble-gum-colored exterior, the “She’s” boasts pink interior stitching and matching chrome dashboard covers. Designers had the descriptor “Adult cute” in mind and have fittingly changed the apostrophe in “She’s” to Continue reading

Let girls be the heroes for a change

A couple of weeks ago, the Huffington Post released a pretty phenomenal article about gender representation in the virtual world. Mike Hoye, a self-employed programmer, was tired of the enormous gender gap between strong male and female characters in video games. He and his three-and-a-half year old daughter Maya regularly played Zelda: Windwaker together. Link, Continue reading

Study finds that the “aspirational” body is actually a flexible concept

A recent study in the UK has found that the more we are exposed to a variety of body shapes and sizes, the more tolerant we become of this diversity. Well, duh. This is what we’ve been trying to say forever. Show us a diverse range of body types! What’s the worst that could happen? Continue reading

Taking the shame out of shapewear

Bump Watch (the obsessive and voyeuristic tracking of celebs’—or anyone’s, really—growing pregnant belly) is so last year. Today, it’s all about Spanx Watch, or rather, trying to catch the moment when celebs unwittingly flash their Spanx in public. That’s right. Who’s wearing “shapewear” is now big news. Just recently, new mom Kourtney Kardashian was caught Continue reading

Alpha Nail, for a more masculine nail polish option

Alpha Nail, a cosmetics company that claims it is for “Men and Fighters,” is filling the gap in the market for a male-oriented nail polish. What, you didn’t know the market needed male-oriented nail polish? Well, clearly you were mistaken, because men apparently have very specific nail polish needs that cannot be satisfied by mere normal lady polish. Continue reading