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About-Face

Trending with toddlers: pole dancing?

Is this an appropriate activity for a 3-year-old?

Just when I thought parenting skills couldn’t become any more questionable, I come face-to-face with a new activity atrocity: pushing pole dancing for children, adolescents, and teens.

I almost choked on my morning cereal (Don’t worry, it wasn’t Cheerios – I still can’t get behind their marketing mishaps) when I read a June 2011 article from the British tabloid, The Daily Mirror, about a Northamptonshire dance studio offering a “kiddie pole dance” program, where 3-year-olds and up were schooled in the age-appropriate art of climbing and swirling on a stripper pole.

Dubbed “Little Spinners”, the class consisted of teaching girls how to lift and maneuver their bodies around the pole while “holding their legs in a V-shape.” Thankfully, a recent perusal of the studio’s web site shows that this class is no longer being offered.

While this is good news, the implications that there is a market for it are frightening. Comparable courses are being offered to an equally delicate age group: teens and preteens.

Continue reading

Yves Saint Laurent sells hope in a jar with Forever Young Liberator

Women don’t really fall for the outrageous claims of beauty products… do they?

You know that saying “There’s truth in humor”? Well, it’s never been more accurate than in the hilarious send-up that positions Adobe Photoshop’s technology as a fancy, Euro (“by Adobé”) beauty product.

Fotoshop, by Adobé, isn't real, but then neither are society's standards of beauty.

What’s so great about the spoof (as further detailed in this post by About-Face’s own Jennifer Berger) is how it pokes fun at the conventions regularly found in real beauty ads to show just how absurd they are.

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Tina Fey’s Bossypants may rescue her reputation as a feminist

Is Liz Lemon feminist enough?

If you identify yourself as a feminist, you probably already have an opinion on Tina Fey. Around the time 30 Rock debuted, everyone I knew was a huge Tina Fey fan. “She’s so gorgeous and smart and a feminist,” my friends would gush, holding their copies of the Tina Fey issue of Bust. (I am of course talking here about the maybe two other feminists I knew in high school.)

Then, as Tina got more and more exposure, something changed. Friends started making faces at the sound of her name, uncertain of how to feel. People started talking about the problems with 30 Rock’s female characters, especially Liz Lemon’s pretty, brainless assistant, Cerie. Complaints began to rise, particularly from the feminist segment of the population, who, in case you haven’t noticed, kind of expects a lot from its media. Continue reading

Apparently, Melissa McCarthy deserves no awards for “Bridesmaids”

Melissa McCarthy in Bridesmaids - a grotesque?

The film Bridesmaids has gotten a lot of attention this past year: a female-friendship focused film written by and starring women is pretty hard to come by. Notably present among the film’s recent Academy Award nominations was the Best Actress in a Supporting Role nod for Melissa McCarthy.

McCarthy is known not only for her role in Bridesmaids, but for her role in the TV series Mike and Molly and The Gilmore Girls (another rare show with a female cast, following a smart and savvy female protagonist, Rory). She’s also been the victim of some serious body-shaming in the media.

But the choice of McCarthy over other actresses seems to have grated the last nerve of Time magazine film critic Mary Pols, to such an extreme that she felt the need to write an entire column outlining the reasons that McCarthy was undeserving of the honor. Continue reading

New Australian weight-loss show “Excess Baggage” tries to outdo “Biggest Loser”

The weight is over (dramatized)

Excess Baggage, the new Australian counterpart to weight-loss reality show The Biggest Loser, claims to take the higher road by not relying on humiliation and shaming of contestants.

It focuses on overall health vs. mere weight loss, utilizing a psychologist to address mental roadblocks which obstruct a healthy lifestyle, and rallying people off treadmills and into nature. Continue reading

Georgia’s Strong4Life campaign relies heavily on fat-shaming

The Strong4Life campaign - fat-shaming?

There is no denying childhood obesity is a growing concern. The CDC reports that one-third of American children and adolescents are overweight or obese. The health ramifications of an unhealthy lifestyle, especially one that begins in childhood, are severe.

Seventy percent of obese minors had at least one risk factor for cardiovascular disease, and obese children and adolescents show greater rates of pre-diabetes, bone and joint problems, and sleep apnea.

The CDC’s findings are shocking, but Georgia’s Strong4Life campaign decided facts weren’t quite shocking enough. Instead, the campaign hopes fat-shaming will pique interest. The print ads feature sullen overweight children and copy that reads, “It’s hard to be a little girl if you’re not,” and “Fat prevention begins at home. And the buffet line,” which sounds more like something a grade-school bully would say than an organization concerned for children’s health.

The tagline of Strong4Life’s television spots? “Stop sugarcoating it, Georgia.”

The ads do work in some cases. Maya Walters, a teen featured in the campaign, attests to the effectiveness. She has made changes to her lifestyle, like using less salt in her food, and no longer feels winded when climbing up stairs.

But are the ads effective on a grand scale? Marsha Davis, a childhood obesity prevention researcher at the University of Georgia’s College of Public Health, doesn’t think so. “We know from communication research that when we highlight a health risk but fail to provide actionable steps people can take to prevent it, the response is often either denial or some other dysfunctional behavior,” Davis says. “We need to fight obesity, not obese people.”

A counter-campaign from Health at Every Size

The opposition doesn’t stop with Davis. Leah Segedie, a fitness blogger at BookieBoo and Mamavation, organized a twitter chat under the hash tag #Ashamed. The goal of the conversation was “to talk about the issue in a way that’s not shameful and gets the word out,” and “petition Strong4Life to take the billboards down,” says Segidie.

Amy Lupold Biar (@ResourcefulMom) joined the conversation, tweeting, “Let’s show kids all the varieties of healthy. Let’s help parents get access to affordable fruits [and] veggies. Let’s change schools!” Cecily (@Ciclyk) quipped, “If shame helped us lose weight, well, we’d all be VERY SKINNY.”

Longtime fat-acceptance activist Marilyn Wann, also unhappy with the negative message the campaign was sending, launched a counter-campaign to stop Strong4Life’s fat-shaming. The counter-campaign features adult men and women in ads similar to those of the original campaign with copy like, “I stand for doing the things we love in the bodies we have.”

The goal of the counter-campaigns is not to deny children the opportunity to eat healthy food and participate in activities. The goal is to stop weight-related harassment.

The Strong4Life campaign uses overweight or obese children as proof of failure on the part of parents, a tactic that hurts everyone, and offers little positive motivation for change. Frankly, children struggling with health issues deserve better than that.

[Editor's note: Regan Chastain has begun a counter-campaign to put up body-positive billboards in Georgia. -Jennifer]

Cassandra

Us Weekly uses language of disaster to discuss celebrity food choices

The tostada... delicious to some, terrifying to Us Weekly.

I’m a big supporter of healthy nutrition habits, but Us Weekly may not agree with me.

I know I feel better and have more energy for the things I love to do when I’m eating a good balance of whole, natural foods. I also don’t argue with the fact that it’s important to know what the food you’re eating offers your body, which can help you make informed decisions about snacks and meals. Continue reading

Vaginal dissatisfaction exposes a lack of diversity in sex education

The Great Wall of Vagina: Real vaginas come in all shapes and sizes

I’m still trying to scoop my jaw off of my keyboard after viewing this documentary, The Perfect Vagina, in which UK-based writer Lisa Rogers delves into the world of vaginal cosmetic surgery.

Primarily following an adolescent girl and two mothers who are dissatisfied with the shape and size of their vaginas, she documents the frighteningly popular operation known as labiaplasty, a surgical procedure to reduce and/or reshape the labia minora and/or labia majora.

Although the practice of labiaplasty and other surgeries, often lumped under the umbrella of ”vaginal rejuvenation”, are gaining more media hype, they’re certainly not as pronounced as, say, breast augmentation. But this is certainly not a trend to ignore, as more and more women are seeking “designer vaginas.”

While there’s no single culprit for this fascination with vaginal aesthetics, a recent Ms. Magazine article raises the issue that sex education materials don’t show pictures of genitalia, leaving female students to rely on the distorted images of the media to see if their vaginas measure up.

A recent New York Times feature, “Teaching Good Sex,” agrees that sex education materials need to teach young people, among many things, “what real genitals look like.” The images most teens are exposed to come from the porn industry, creating a phenomenon researchers at King’s College London call the “pornification” of modern culture. These images, fully shaved and uniform in shape and size, leave no room for natural and normal variance. And, there’s nothing but trouble when the media is left to dictate what “normal” looks like.

True to form, the porn industry survives by victimizing, devaluing, and reducing women to sexual objects, whilst making them feel abnormal and unattractive — the perfect setup for a new wave of cosmetic extremism to “fix” the manufactured problem.

Sheesh. What’s left? Images of “sexy” internal organs? Surgical procedures for liver-enhancement to win back that firmly toned pre-binge-drinking shape?

It might be difficult to imagine why anyone would go to such an extreme measure as labiaplasty, but as with other forms of cosmetic surgery that don’t treat actual physical discomfort, the hope for improved self-esteem and the allure of of sex appeal seem to be the driving factors which lead some women to fork out an estimated cost of $3,500-$8,000 USD.

Even more alarming are the rates at which the procedure is increasing. Although current data isn’t readily available, in 2009, The British Journal of Obstetrics and Gynaecology revealed that there had been an almost 70% increase in the number of women having labiaplasty from the previous year.

Thankfully, more people are beginning to speak out about this issue. A Brighton-based sculptor created the Great Wall of Vagina, an installation to visually represent the diversity in vaginal shape and size; the European Women’s Lobby hosted a “Muff March Against Labiaplasty” in the UK; and there’s a petition at SignOn.org to monitor and evaluate female genital cosmetic procedures, given that “surgeons are not required to explain real genital diversity or report actual surgical consequences.”

For some women, as noted in the film, exposure to “real” images of female genetalia is enough to remind them that the ideal is simply a false construction. But what about the women and young girls who aren’t exposed to images of diversity, who aren’t told to think for themselves and stand up against any person or industry that tells them they fall short of the beauty standard?

Let’s take this as a reminder that our work is never done — that we must remain vigilant to empower our next generation of girls to resist harmful media messages that affect their self-esteem and body image.

Joy

Jay-Z’s not changing his tune or his lyrics… yet.

Does Jay-Z have the power to change language in the larger hip-hop scene?

The birth of Jay-Z’s daughter has not inspired him to alter the degrading language frequently used in his music. Yet.

I must admit, I don’t keep up with celebrity gossip. In fact, I was shocked to hear that Beyoncé had given birth, as it was only recently I heard she was pregnant. Then my co-worker played for me Jay-Z’s new song, “Glory,” inspired by the birth of his and Beyoncé’s daughter, Blue Ivy Carter. Continue reading

LG Kompressor Plus: Is it funny to vacuum someone’s fat away?

The marketing masterminds employed by LG to sell their Kompressor Plus vacuum are coming up short with this commercial attempting to showcase the superior suction properties of their product:

This clip rates high in the shock-value department, but the benefits highlighted in it are not those one would typically associate with a household vacuum cleaner. Herein lies the ad’s motive. No one truly believes that if they pick up this LG at the store that its usage will encourage a svelte shape. The real danger of it lies in its irrelevance. Continue reading

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