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Artist adbusts subway billboard, commuters everywhere cheer.

Date: January 15, 2009 | Posted By:
photoshop billboard

Photoshopped billboard


By now, we’re used to hearing that the ads we see every day are somehow digitally altered. Unfortunately, that’s not always our first reaction to the barrage of taut thighs and doe eyes. Kudos to a Berlin culture jammer for explicitly (and creatively!) reminding us of the Photoshopping of subway billboards. This person has been adding stickers of Photoshop windows to the original ads to demonstrate that we are looking at the product of hours of retouching. Check out some examples here.

So what do you make of it? Would seeing this on your morning commute make you stop and think? Personally, I think it’s a great idea, and a good way of interrupting the images we tend to simply accept.

Given an advertisement and a blind eye from the authorities, what would you do?

-A.I.




What Do You Think?

5 Responses to Artist adbusts subway billboard, commuters everywhere cheer.

  1. Pages tagged "taut" on 01-17-2009

    [...] bookmarks tagged taut Artist adbusts subway billboard, commuters everywh... saved by 3 others     SniperWj bookmarked on 01/17/09 | [...]
  2. Becky on 01-18-2009

    I'm glad it's making people think again about how they are so used to seeing unreal images in advertising.
  3. Sheri Zampelli on 01-18-2009

    I love it guerilla marketing and tagging meets mass media.
  4. Jennifer on 01-23-2009

    Me too. I would love to do this same action in San Francisco!
  5. Shaping Youth » Counter-Marketing Thinspiration: Killer Media Cues on 02-13-2009

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