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Dove shows us the scary, scary evolution of beauty

Date: January 11, 2007 | Posted By:

OK, serious time. This ad by Dove (ahem, our new heroes) gets right to the heart of what we do here at About-Face. It’s a shock to a lot of women that the ads and images we see every day are manufactured and completely fake, which is what this video illustrates. Check it out and see if it doesn’t change your perspective.

The fact that the woman is white and blonde-haired further illustrates that everyone, regardless of ethnicity, is looking at and wants to fit in the same ideal. So the ideal might be even more damaging and painful for women of color, who simply will never be white.

Take a good look at the woman at the beginning of the movie. I don’t know about you, but she looks like a lot of girls and women I know, not like a model. Let us know how this ad has changed the way you think by leaving a comment below.

(You have to have the Flash plug-in installed to watch the movie.)




What Do You Think?

15 Responses to Dove shows us the scary, scary evolution of beauty

  1. Vanessa on 01-15-2007

    No wonder I have always had such bad self-esteem...
    And have always thought I am fat...
    Not sexy enough...
  2. Vicki on 01-17-2007

    wow!! i really cant believe that... its so scary that its amazing that its still brainwashed us to this point... you would think we could see that obviously we arent what the models are.
    -V-
  3. Katherine on 01-18-2007

    Thank you for posting this! I'm a 23 year old woman living in Victoria, Canada, and I often peruse your website. Although I wasn't surprised by what this ad shows, it nonetheless brought tears to my eyes. What a powerful advertisement! I'm so glad that Dove is bringing attention to issues of perception and women's self-esteem in its advertising! By bringing these themes into the realm of popular culture, Dove is setting itself apart from many other brands. It's exciting stuff! Thanks again.
  4. Denice on 01-19-2007

    What an interesting video. I work with girls and young women in an after school program in New York City. I think it would be great for them to see that half of the steps that went into creating that billboard could be replicated by the girls using Photoshop in our computer lab.
  5. Lisa on 02-01-2007

    I have much high respect for Dove now that I have seen this video.
    I always knew women in ads were airbrushed and modified, but it's such a relief to see that, FINALLY, someone is trying to spread the truth.
    Kudos to Dove, and about-face for posting this.
  6. Sara on 02-13-2007

    I loved this ad. I hate the perceptions girls have about beauty and their bodies. I'm glad Dove, and other companies are starting to address it and look for real women and not airbrushed, photoshopped, fakes. Thank you Dove!
  7. on 02-14-2007

    this is the first time i visited our site.. though the face's pretty, as complimented by my frenz, i am fat and sometimes get a major complex looking at my friends most of whom are models.. i went ona crash diet after which i lost 12 kgs in two months and still have a long way to go in terms offat loss.. but now i know that the world wont come to an end if i dont lose weight.. thanx
  8. Alana on 04-01-2007

    Wow. This was really amazingly scary...yet fascinating at the same time. I am very interested in pursuing a career in the entertainment industry, although not an actress. I'm "wowed" by the way people can alter others' looks--airbrushing, make-up, everything that has to do with editing. After seeing this Dove video, I know that I have to make sure that I'm not ruining girl's self-esteem by portraying someone who basically isn't a real human being and instead, a computerized, edited, picture. Thank you for being involved in changing people's way of thinking.
  9. Ilan Kwittken on 04-24-2007

    Check out my review of Dove SkinVitalizer
    at www.chicilan.com
  10. Ty on 07-07-2007

    That's crazy that they acually put that fatasized idea of idealism on display! And it is scary that they do.
  11. Wesley on 07-31-2007

    It just illuminates the fact that most of the ideals that we pine over don't actually exist. Scary, huh?
  12. sarah on 09-02-2007

    This is the first time I've been to your site and I watched the little clip, thinking it isn't as shocking as described but it angered me to tears. What bothers me more than the trickery behind it is people's acceptance of it. And it makes me ask myself why do we do this to each other? It dims my point of view on all of our state of minds. But, in order to make myself feel a little better...a possible positive outcome: eventually they'll probably get rid of models all together and use animations or robots. Women won't be subjected to this kind of work any more, but well, the image of women would still be pretty degrading most likely. Anyway, as you can see....I'm having a hard time with this issue.
  13. Aishling on 10-03-2007

    i think this video is amazing and i wish they showed this on tv more often so girls can see how their "idols" are probably not as beautiful as they think. i thought the women looked pretty at the beginning of the commercial but by the end she actually looked scary.
  14. on 12-28-2007

    wow. this is amazing. im currently researching medias effect on body image and this is definatly a bigger problem then i first imagined.
    I already knew that touch ups happened but why change the girl who is already beautiful? what astrange society we live in.
  15. kristin on 12-30-2007

    a tangent: i will admit that i watch the t.v show america's next top model, but i take comfort in watching this particular program for the same reason this dove ad demonstrates the beauty myth. As viewers we are able to see the before and after of each photo shoot. What the model once looked like, and how manipulative camera work, make-up, lighting and so forth really is in seemingly capturing the beauty of these women. Another thing, Tyra Banks promotes black models, as well as plus size women. So it's kind of interesting to have somewhat of an insider's perspective of what modeling is about.