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About-Face means a reversal of direction, attitude, or point of view. We equip women & girls with tools to understand & resist harmful media messages that affect their self-esteem & body image.

Gallery of Winners
Amy Poehler & friends rock our world with "Smart Girls At the Party". [...]
Gallery of Winners
Disney Disses Movie Merida
Disney/Pixar’s 2012 animated film Brave was groundbreaking, not only for its e [...]
Disney Disses Movie Merida
 ADULT ADVOCATES
Resources to help teen girls understand the media culture around them: Workshops, media alternatives, our blog & more!
Volunteer With About-Face!
Join us at an event like Sunday Streets in San Francisco or hangouts at our office. [...]
Volunteer With About-Face!
Gallery of Offenders
Sign our petition against Miller Lite's masculinity police. [...]
Gallery of Offenders
Stop Buying Into This Crap
The number of advertisements that make us want to strip out of our skin and into [...]
Stop Buying Into This Crap
Check Out Our Blog
Everything happening in media portrayals of women and girls. [...]
Check Out Our Blog
 TAKE ACTION
You DON'T have to put up with media that makes you feel badly. Find ways to make change for yourself, for your friends, and for the world.
Get the Facts
The more you know about media, body image, and health, the better. [...]
Get the Facts
Get Your Wallet Card
Handy mini-list of the best and worst, to bring on your next shopping trip! [...]
Get Your Wallet Card
Shop For A Good Cause
Holiday giving for anyone on your list. Bracelets, stickers, action kits, and more! [...]
Shop For A Good Cause